The Auchincloss Company
New Product Development
Many of our clients ask for help in developing new products. Recent projects include some of the following. The projects have been disguised to protect client confidentiality. Please contact us for more information about these or any other projects that you may have in mind.
Build a new $60 million plant to produce a new construction product? We advised the client on the market potential, pricing of the product, and likelihood of success.
How to market a new Internet product? We interviewed important buying influentials to determine pricing, purchase behavior, and likes and dislikes about the product.
Can we return to a market we abandoned with our new product? This forest products company was advised on the changes in the market, pricing, customer practices, and likely buying intentions among furniture manufacturers in the Eastern United States.
